TikTok content houses are taking over our social media feeds, and the streets of Los Angeles. A "content house" is a well-established strategy in the influencer world to build an engaged audience — essentially, several popular creators will move into a (typically very lavish) mansion to create content with one another. And the strategy must work, because this past summer, more than 20 such houses were established.
This website maps each of the content houses that have formed since mid-March, when much of the world went into lockdown.
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